With the rapid development of IMAX cinema in China, IMAX group is trying to make more Chinese films IMAX. IMAX CEO Richard gelford said in an interview a few days ago that he is currently promoting Chinese directors to shoot films directly with IMAX machines. "Some directors have expressed such intentions. It is expected that Chinese IMAX films will be shot directly with IMAX machines this year and next."
IMAX, founded in Canada and listed in the United States, has a market value of nearly US $2 billion and mainly makes IMAX films and cinemas. Richard gelford said. Traditionally, IMAX films are mostly produced in Hollywood. As the Chinese market is becoming more and more important, in addition to introducing more IMAX Hollywood films to China, promoting the IMAX of Chinese local films is the core direction of the company at this stage.
"Not only American IMAX blockbusters, but also more IMAX blockbusters made in China." Gelford said.
Gelford said that on the one hand, more producers will be encouraged to directly convert suitable Chinese works into IMAX films, that is, films taken with ordinary films or digital cameras will be processed by computers to improve the quality and color, and will be converted into IMAX films that can be played on a large screen.
At present, most Hollywood film companies choose IMAX transformation mode, such as avatar, Pacific Rim, gravity and so on. The figure of Chinese films on domestic IMAX screen also began to grow. At the end of 2011, Tsui Hark's Longmen flying armor, Feng Xiaogang's Tangshan earthquake, and even the great cause of building the party had IMAX versions, and the box office performance was good.
The other is to shoot films directly with IMAX cameras mentioned above. At present, the latter has no precedent in China. Although gelford is optimistic about the prospect of promoting direct film shooting with IMAX cameras in China, renting IMAX dedicated cameras will add millions of dollars to the cost of a single film. At present, only a few films, including transformers, have directly used their cameras.
In addition to film conversion and shooting, most of IMAX's revenue comes from cinemas. Gelford is optimistic about the Chinese market, saying that the overall growth of film box office revenue in the Chinese market in 2013 exceeded 30%, which is an indisputable high growth market for the film industry.
Gelford also told the 21st Century Business Herald that IMAX has 130 cinemas in China, less than half of the number of IMAX cinemas in the United States. However, at present, China has signed up to 300 cinemas under construction, accounting for half of the cinemas under construction in the world. At that time, China will surpass the United States and become the country with the largest number of IMAX cinemas.
IMAX's largest cinema partner is Wanda Group. Before Wanda acquired AMC, the second largest cinema company in the United States, at a price of US $2.6 billion in 2012, AMC and Wanda cinema company ranked first and third in IMAX in the world. After the merger, it naturally became the most important customer of the technology film company, contributing more than 12% of its revenue.
IMAX, founded in Canada and listed in the United States, has a market value of nearly US $2 billion and mainly makes IMAX films and cinemas. Richard gelford said. Traditionally, IMAX films are mostly produced in Hollywood. As the Chinese market is becoming more and more important, in addition to introducing more IMAX Hollywood films to China, promoting the IMAX of Chinese local films is the core direction of the company at this stage.
"Not only American IMAX blockbusters, but also more IMAX blockbusters made in China." Gelford said.
Gelford said that on the one hand, more producers will be encouraged to directly convert suitable Chinese works into IMAX films, that is, films taken with ordinary films or digital cameras will be processed by computers to improve the quality and color, and will be converted into IMAX films that can be played on a large screen.
At present, most Hollywood film companies choose IMAX transformation mode, such as avatar, Pacific Rim, gravity and so on. The figure of Chinese films on domestic IMAX screen also began to grow. At the end of 2011, Tsui Hark's Longmen flying armor, Feng Xiaogang's Tangshan earthquake, and even the great cause of building the party had IMAX versions, and the box office performance was good.
The other is to shoot films directly with IMAX cameras mentioned above. At present, the latter has no precedent in China. Although gelford is optimistic about the prospect of promoting direct film shooting with IMAX cameras in China, renting IMAX dedicated cameras will add millions of dollars to the cost of a single film. At present, only a few films, including transformers, have directly used their cameras.
In addition to film conversion and shooting, most of IMAX's revenue comes from cinemas. Gelford is optimistic about the Chinese market, saying that the overall growth of film box office revenue in the Chinese market in 2013 exceeded 30%, which is an indisputable high growth market for the film industry.
Gelford also told the 21st Century Business Herald that IMAX has 130 cinemas in China, less than half of the number of IMAX cinemas in the United States. However, at present, China has signed up to 300 cinemas under construction, accounting for half of the cinemas under construction in the world. At that time, China will surpass the United States and become the country with the largest number of IMAX cinemas.
IMAX's largest cinema partner is Wanda Group. Before Wanda acquired AMC, the second largest cinema company in the United States, at a price of US $2.6 billion in 2012, AMC and Wanda cinema company ranked first and third in IMAX in the world. After the merger, it naturally became the most important customer of the technology film company, contributing more than 12% of its revenue.
